The way businesses do business and interact with customers has changed as a result of the incorporation of Artificial Intelligence (AI) into e commerce. From personalized shopping experiences to optimized supply chains, AI is reshaping the digital marketplace. This article explores the multifaceted role of AI in e commerce, examining its applications, benefits, challenges, and future potential. Personalized Customer Experiences. The capacity of AI to provide personalized shopping experiences is one of its most significant effects on e-commerce. AI-driven recommendation engines analyze vast amounts of data, including browsing history, purchase patterns, and user preferences, to suggest products tailored to individual customers. Amazon and Netflix, for example, use AI algorithms to…